Job Summary
This role is responsible for the management of paid activities across all major advertising platforms. The candidate will plan, execute, manage the optimization and handle the reporting while ensuring that the integrated digital strategies are aligned with the objectives.
Job Description
To be ideal for this role, the candidates must have already decided on a career in performance marketing and should be highly motivated to continue learning and growing in this field.
Roles and Responsibilities
Strategize, execute, monitor and manage the campaigns across multiple advertising platforms (like Google, Facebook, AMS, LinkedIn, Twitter, Media Buying, Programmatic, etc)
Oversee growth in performance to meet business goals and strategies.
Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired returns.
Map ad formats to advertising objectives
Manage a test and learn strategy across traffic to drive insight into brand traffic behavior
Plan and optimize landing page testing
Report on key performance indicators.
Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing.
Document campaign evolution to monitor overall performance and identify best practices.
Present account reviews internally
Explore new opportunities to grow campaigns more efficiently and effectively
Test new channels and trends to build credibility, remain competitive
Ensure a data led approach to all activity, creating a clear test & learn strategy
Qualification
Any Graduate, MBA
Requirements
Should have worked on big spending accounts
Experience - Minimum 4 years in Performance Marketing
Excellent communication skills (written & verbal)
Proficient in MS Office (especially PowerPoint, Excel)
Proficient in deriving insights from data, fluent in slicing/dicing data
Knowledge and experience in tools like SEMRush, SpyFu, Google Keyword Planner, etc
Expert in usage of Google Analytics, GTM (conversion tracking & eCommerce setup)
How To Apply
Click on the Apply button below